À propos - blanc par rouGe

Montreal, February 24, 2025 – Quebec products continue to stand out on the world stage. The world’s top celebrities, including Demi Moore, Ariana Grande, Guy Pearce, and Felicity Jones, will receive a unique gourmet gift box from blanc par rouGe. This gift set, featuring organic maple syrup and a personalized wood board made from Quebec maple wood, embodies the quality and authenticity of Quebec products while also supporting important social initiatives.

An Exceptional Taste Experience and Quebec Pride

The "Everyone Wins" gift box, filled with locally sourced Quebec products, proudly represents the excellence of local know-how and offers a true sensory voyage. In a single gesture, the gift set highlights the province's finest treasures, which continue to gain international recognition.

A Solidarity Initiative that Promote Social Inclusion

Beyond the quality of our products, what makes this news even more meaningful is the human-centered process behind it. Each gift box is carefully assembled by young individuals integrating into the workforce—youth who are overcoming personal and professional challenges. This experience allows them to develop valuable skills while contributing to a project with purpose.

Ethical and Inclusive Manufacturing

Additionally, the maple wood boards included in blanc par rouGe’s gift sets are produced through government-supported programs aimed at people with physical or intellectual disabilities. This partnership with artisans in these programs demonstrates that social inclusion and artisanal quality go hand in hand. Every product sold supports a skilled worker, helping to foster a more inclusive and sustainable economy.

Quebec Pride on the Global Stage

As the world faces economic challenges, the inclusion of Quebec products in such a prestigious setting sends a powerful message. It shows that despite global economic turbulence, Quebec remains a strong player in quality and innovation. « «This recognition is not just a victory for the company but for the entire province, which continues to shine through its local products, expertise, and values of solidarity and kindness »explains Julie DeBlois, co-owner of the company based in Thetford Mines.

This initiative also proves that exporting can be a source of pride, authenticity, and solidarity by showcasing products that support social and inclusive causes.

About Produits d’Érable Cumberland Inc.

Produits d’Érable Cumberland Inc. is a Quebec-based company led by Julie and Dominic DeBlois, specializing in corporate maple-based gifts.

In addition to the quality of its products and its comprehensive gift management service (from creation and customization to shipping gifts worldwide), the company is committed to supporting social initiatives, such as youth workforce integration and promoting the work of individuals with disabilities.

This social approach is fully aligned with the company’s mission: to make maple not just a memorable gift but also a symbol of solidarity.

For more information about our products and mission, please visit our website: www.blancparrouge.com

Les ensembles-cadeaux « Tout le monde gagne » ne sont pas affiliés avec les OSCARS® The "Everyone Wins" gift bags are not affiliated with the OSCARS® or the Academy of Motion Picture Arts and Sciences (AMPAS). AMPAS does not sponsor, endorse, or provide these gift bags. Neither AMPAS nor Distinctive Assets accepts any association between the "Everyone Wins" gift bags and the OSCARS®
or AMPAS in the media.

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Media Contacts: :
Julie DEBLOIS
Co-Propriétaire
514.377.5194
[email protected]
www.blancparrouge.com

Welcome to the delicious world of Produits d’Érable Cumberland, the family business behind the famous line of gourmet white maple products by rouGe that makes celebrities blush (and no, it’s not just a catchy slogan to impress you – our products regularly find themselves in the hands of stars like Jennifer Lawrence, Bradley Cooper and Brad Pitt… so yes, they are well-known, thank you!).

Even though our headquarters is in Thetford Mines (a region that you absolutely must discover!), we ship our delicacies to the four corners of the planet.

Our mission? To introduce maple in a different way, by putting all our heart and energy into the corporate gift market. For us, celebrating employees and pampering customers is serious business. And we don’t do things by halves: our goal is to make these moments memorable, original and simply unforgettable.

How do we do it? Well, for starters, we decided to keep our products away from the shelves of supermarkets and delicatessens. Why? To allow you to offer rare gifts, hard to find elsewhere. Nothing like a good dose of surprise to make eyes sparkle, right?

Finally, a quick word about our collaboration with the young people from the Polyvalente des Abénaquis school for the pre-assembly of our gift boxes. These young people in professional integration are part of the blanc par rouGe family, thus contributing to our success. A big thank you to them!

ALS Quebec

Quebec Lung Association

Breast Cancer Foundation

Center Philou

Heart + stroke

Fondation Gérard-Delage

Literacy Foundation

Quebec Autism Foundation

Fondation Autisme & Majeur

Leucan

CIVA

Les Tuques de l'Espoir

Mission Inclusion

4 pockets

Personality of the month of February,

Gala Zénith of Thetford Mines

Lauréat “Jarret Relève entrepreneuriale”,

Issued by Chamber of Commerce of
Saint-Georges-De-Beauce

**Awarded to the biggest stars on the planet nominated for Oscars*, Grammys
and at the CMA (Country Music Awards)**

Oscars* 2013 to 2019 and 2023, Grammy 2012 and CMA 2012.
*‘Everyone Wins’ Gift Bags are not affiliated with the OSCARS® or the Academy of Motion Picture Arts & Sciences. A.M.P.A.S does not sponsor, endorse or provide these gift sets. Neither the Academy nor Distinctive Assets agrees to associate ‘Everyone Wins’ Gift Bags with the OSCARS® or the Academy in any media.

Lauréat “Coup de coeur du jury”,

Issued by SME Development Chaudière-Appalaches

Lauréat “Rayonnement hors région”,

Issued by the Gala Zénith (Chamber of Commerce and Industry of Thetford Mines)

Finalist “Businessman of the Year,

32nd Beauceronne Business Gala
Issued by the Gala Zénith (Chamber of Commerce and Industry of Thetford Mines)

As Maya Angelou so aptly put it, “People will forget what you said, they will forget what you did, but they will never forget how you made them feel.” And we at blanc par rouGe are here to make you experience those emotions.

With all our gratitude,