Quebec maple products to be gifted to world’s top celebrities for an eighth year
The products from blanc par rouGe will be part of the “ Everyone Wins” Nominee Gift Bag, independently given to select Oscar® nominees.

Montreal, March 1, 2023 – Austin Butler, Cate Blanchett, Colin Farrell, Jamie Lee Curtis and Steven Spielberg, along with other artists nominated in the main categories at the 2023 OSCARS®, will receive an “Everyone Wins” Nominee Gift Bag. Inside, among other goodies, will be a blanc par rouGe gourmet maple gift box, created by Quebec company Produits d’érable Cumberland inc.

Thanks to an association with LA-based entertainment marketing firm Distinctive Assets, these gourmet gift boxes will be offered to select nominees for an eighth year—a testament to the unique and prestigious character of the products. These are the only Quebec products that will be given to Hollywood stars this year. GRAMMY® and CMA Award presenters and performers have also been given a taste of the brand’s offerings in the past. 

Maple gifts to remember
Led by Julie DeBlois and Dominic DeBlois, Produits d’érable Cumberland inc. is the company behind the blanc par rouGe brand and specializes in gourmet recognition gifts for businesses. “ By creating blanc par rouGe, we not only wanted to restore maple to its former glory, but also to offer companies sophisticated, refined and unique gift options to recognize their employees and customers,” explains Dominic DeBlois, co-owner of the company located in Thetford Mines.

While being featured in the illustrious swag bag given to Silver Screen stars is especially prestigious, blanc par rouGe also offers gourmet boxes to companies to mark special events. From recognizing staff achievements or years of service to thanking customers or celebrating birthdays, these distinguished gift boxes have something to please even the pickiest palates and to satisfy foodies looking to discover new flavours.

“Our mission is to encourage and facilitate recognition by offering a high-end alternative to more conventional gifts, such as coffee mugs, USB keys and gift cards,” says Julie DeBlois. “And what a great opportunity to highlight our collection by celebrating the performances of Hollywood’s biggest stars.”

Personalized gifts
The blanc par rouGe collection boasts hundreds of premium products, with countless gift box combinations to satisfy all tastes, from traditional to sophisticated. Just some of the delicious treats include organic maple syrup and butter, maple and pepper jelly, maple and Dijon mustard dressing, maple black pepper seasoning, maple onion confit, and maple and bourbon BBQ sauce.

All elements of the gift boxes can be personalized to fit the recipient, from the products and packaging to a custom note slipped inside. Stunning customizable maple wood boards are also available. This tailored approach stays true to the company’s positioning, which is to make maple a memorable gift.

Both blanc par rouGe and Produits d’érable Cumberland inc. have established a solid network of suppliers and partners, allowing them to build lasting relationships and to deliver professional and efficient service, both at home and abroad.

Giving back to the community
In addition to supporting various foundations and charities, blanc par rouGe is proud to work with students from Polyvalente des Abénaquis high school in Saint-Prosper, who help assemble their gift boxes and play a key role in the company’s success. Equally committed to giving back, Produits d’érable Cumberland inc. was honoured with a Regional Influence Award at the 2022 Zenith Gala in Thetford Mines.

To learn more
While blanc par rouGe products are primarily intended for the business market, they are also offered at select points of sale, including at renowned hotels and specialty boutiques across Quebec, and on the blanc par rouGe website.  

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“Everybody Wins” gift bags are not affiliated in any way with the OSCARS® or the Academy of Motion Picture Arts & Sciences, which does not award, sponsor, endorse or provide these gift bags. Neither the Academy nor Distinctive Assets wants there to be any association between the “Everybody Wins” gift bags and the OSCARS® or the Academy.

Media Relations
Marie-Hélène Chrétien, Des Ruisseaux Communications
514 272-3072, # 2; [email protected]